Before you spend £50,000 on developers for an AI tool nobody needs, invest in a data-backed plan that proves your idea is worth building.
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You've got a bright idea that you can't stop thinking about, but you're stuck. You've likely hit one of these walls:
You've spent months looking for a technical co-founder, but the best ones want to see traction you can't build.
You want to build it, but you're worried people won't buy it or your efforts will be wasted.
You built an initial MVP but nobody seems to want it. Where do you go next?
The Validation Framework is an ongoing engagement designed to systematically de-risk your business idea. We take you from a vague concept to a validated, build-ready plan, giving you the clarity and assets you need to build with confidence, attract investors, or recruit a technical team.
Join dozens of successful founders who de-risked their ideas with our Validation Framework
"The Validation Framework saved me from building the wrong product. The customer interviews revealed insights I never would have discovered on my own. Worth every penny!"
Sarah
Healthcare Tech Founder
"I was stuck in analysis paralysis for months. The sprint gave me a clear roadmap and the confidence to move forward. The prototype helped me secure my first investor meeting."
Marcus
Fintech Entrepreneur
"The team's expertise in both business validation and technical feasibility was exactly what I needed. The deliverables were comprehensive and actionable."
Jennifer
EdTech Founder
We follow a proven framework to get you maximum clarity in minimum time.
We start by mapping your entire business on a single page using the Lean Canvas. We then identify your riskiest assumptions and design targeted "Problem Interviews" to test them with real potential customers.
We conduct 5-10 in-depth interviews with your target audience. We don't pitch your idea; we dig deep into their existing pains and workflows. This raw data is the foundation of a product people will actually pay for.
We analyze the interview data, synthesizing key insights and identifying patterns. This informs a prioritized feature list for a Minimum Viable Product that solves a real, painful problem (and therefore something people will buy!).
We build a high-fidelity, clickable prototype in so you can see and feel your app before it's built. Finally, we deliver a comprehensive technical roadmap with a fixed-price quote to build your MVP.
Access to our resources, frameworks and expert guidance to get your idea from 0 to 1 and get you unstuck.
All assets are yours to keep, whether you build with us, hire another team, or recruit a co-founder.
Book a free 1-on-1 strategy call and walk away with a clear, actionable plan to validate your business idea.
Expert feedback on your core concept.
A clear roadmap of your next validation steps.
Answers to your most pressing launch questions.
This is our specialisation. We take your through a 6 step process to find your fit in the market.
We'll help you go from idea to business in a short period of time (typically 3-4 weeks). We'll help you refine it, find your ideal customers and ultimately product-market fit. After that, you are free to use this knowledge to hire another agency, a freelancer, or a technical co-founder. There is no obligation to build with us.
You'll work directly with us and our systems who are experts in both business validation and technical development. This ensures your strategy is both commercially viable and technically feasible.
This is most likely going to happen and this is a win! Discovering your initial hypothesis is wrong during this phase is infinitely better than discovering it after spending £50,000 on development. The insights gained will allow you to pivot to a stronger, validated idea (that people actually need).
Click the "Get Started Now" button to begin your validating your idea. If you're unsure, then book a free call with our team using the "Book a Strategy Call" button. We'll have a 30-minute call to answer any questions.